Resume

Marketing and Communications Manager

SREDA (Non-Profit)
2022

  • Implemented the province-wide rebrand of 'SK Startup Institue', including but not limited to designing social media templates, building exterior and interior signage, email campaigns, and company leave-behind marketing materials.

  • Orchestrated on-location photoshoots featuring entrepreneurs throughout the province of Saskatchewan.

  • Operated the social media accounts and websites of multiple distinct brands simultaneously.

  • Worked in an environment requiring a high level of discretion.

Design & Art Director

Phoenix Group (Fully Remote Position)
2021 - 2022

  • Redesigned the packaging and branding of an established Canadian beer brand, working from initial concept to final execution to design the can, box, OOH marketing material, and new brand identity guide.

  • Worked directly with a large Western Canadian B2B client to execute campaigns highlighting their business services with an emphasis on their business phone services.

  • Stayed up to date on design and marketing trends ensuring innovation and cutting-edge ideas for all client projects.

  • Improved quality results by studying, evaluating, and redesigning internal processes.

Creative Director

unINK Marketing & Creative Agency (Remote 2020 - 2021)
2014 - 2021

  • Directed over 12 advertising campaigns annually, overseeing graphic design, copywriting, and photography.

  • Built agile processes and guidelines, resulting in efficiencies that allowed for a 25% increase in creative team capacity.

  • Leveraged data to create strategic solutions for advertising campaigns.

  • Collaborated with internal teams while managing partnerships with 5+ external clients at any given time.

  • Oversaw a team of 5 that included graphic designers, developers, admin, and writers.

  • Reported and interfaced directly with the CEO to help drive marketing directives for clients.

  • Hit utilization goals at 100% for myself and for my entire team, driving efficiencies and bottom line.

Web Design Theory Instructor

Crash Course Coding
2019 - 2021

  • Instruct and work with students to help them understand and develop front end website design and development skills

  • Develop a design theory course from scratch to teach to students

  • Adjust curriculum from session to session to best suit current student's needs

  • Assist in the recruitment of potential students by presenting to them in a group setting at informational program nights

  • Work directly with the owner of Crash Course Coding to develop and expand marketing strategies for the business

Want to go even further back?

Check out my Linkedin profile for my full creative work history.