Start Here: Why I Keep Coming Back to Entrepreneur Stories

If you've landed on this website, welcome.

I'm Lindsay Toth.

I'm a marketer, podcast host, writer, and community builder based in Saskatoon, Saskatchewan.

Over the past several years, I've had the opportunity to work with hundreds of entrepreneurs through my role with FEAD Canada, host conversations on the Friends of FEADies Podcast, support accelerator programs, help organize events like Saskatoon Startup Week, and spend countless hours talking with people who are building something.

From the outside, that might sound like a career focused on food businesses, marketing, and entrepreneurship.

And it is.

But the longer I do this work, the more I realize those aren't the things that keep me coming back.

It's the people.

I've met founders launching products from home kitchens and founders scaling nationally.

I've talked to people who are preparing to pitch investors and people who are still deciding whether their idea is worth pursuing.

I've met entrepreneurs who seem incredibly confident and others who openly admit they're figuring things out as they go.

What surprises me is how much they have in common.

Most of them started before they felt ready.

Most of them have experienced setbacks.

Most of them have questioned whether they were the right person to do what they were trying to do.

And almost none of them built their business alone.

We love stories about self-made entrepreneurs.

But the stories I hear are filled with mentors, family members, advisors, customers, employees, and communities who helped along the way.

The founder may be the face of the business.

They're rarely the whole story.

That idea has become increasingly important to me.

It's one of the reasons I've enjoyed writing articles like What Scaling a Food Business Actually Looks Like and Women Entrepreneurs Driving Canada’s Food Future: Meet the 2025 Seed to Scale Cohort.

Those pieces weren't really about products.

They were about people.

The same thing is true of many of the topics I've explored through my writing.

I've written about food infrastructure, regional food processing, artificial intelligence, packaging regulations, consumer trends, and sustainability.

Topics like:

• Food Is Infrastructure: Why Canada Should Treat Food Like Energy or Housing

• The Missing Middle: Why Canada Needs More Regional Food Processors

• AI in Food and Agriculture: Beyond the Buzzwords

• EPR Is Changing Food Packaging: What Food Entrepreneurs Need to Know

On the surface, those articles are about systems.

But underneath them is the same question I'm always asking:

How do people create change?

Sometimes they do it by launching a business.

Sometimes they do it by solving a problem.

Sometimes they do it by building a community.

Sometimes they do it by seeing an opportunity that others miss.

That's why this website exists.

It's a place to share ideas, observations, stories, and lessons gathered from the people building businesses, strengthening communities, and helping shape the future of food and entrepreneurship.

If you're new here, I'd encourage you to explore the articles, listen to an episode of the Friends of FEADies Podcast, and follow along as I continue learning from the people behind the stories.

Because in my experience, the most interesting part is rarely the product.

It's the person who decided to build it.